Welcome to Rlevance –
a human-centered business consultancy.
Combining insight-driven research, brand strategy and human-centered design methods, we help organizations create sustainable bonds with their audience.
In the past, customers engaged with local businesses and the people behind those businesses. To conduct a transaction was to make human contact – and it was the character of this contact that bred a stable relationship.
Today’s customers are estranged from this original bond. They face a superabundance of nearly identical offers, while companies communicate with ever the same arguments, and optimize encounters in the spirit of corporate efficiency. As a result, people shop with only two criteria in mind: price and availability.
We help companies reestablish strong relationships with customers by putting them back into focus, and by helping to create value for them. Because a company that values its customers, is valued by them in return.
This isn’t merely the best way to do marketing. We believe it’s the most sustainable form of business.