Welcome to Rlevance –
a human centered business consultancy.
Combining psychological research, brand strategy and human-centered design methods, we help organizations to create sustainable bonds with their audience through meaningful brands and beneficial customer experiences.
»Wow!« moments are short lived
– Rlevance goes beyond.
Establishing and maintaining a relationship with customers is becoming increasingly difficult. A multitude of similar offers compete for the same customers, while the latter, more media savvy and economically literate than never before, have lost trust in traditional message oriented forms of marketing. How a brand makes them feel when dealing with it is now more important to them than what it says about itself.
This is why we create relevance and sustainable marketing solutions beyond the mere »Wow!« moment. We uncover customer needs, define brand identities and bake messages into positive customer experiences to bring promise and delivery in balance.